5 min read
Karin Roberts: Tue, Jul 22, 2025
Tradeshows are known for keeping people distracted. All those attendees are walking around, the line of exhibits with their different shapes and...
2 min read
Karin Roberts: Thu, Apr 25, 2024
Will you be participating in a trade show this year?? If so, did you know that 70% of all purchasing decisions start with information gathered at a...
6 min read
Karin Roberts: Tue, Jan 16, 2024
Sales is, in large part, the art of developing trust in a tight window. It‘s a consultative practice — one where buyers need to know that they, their...
7 min read
Karin Roberts: Tue, Apr 25, 2023
Trade show exhibiting is, by far, the best way to gain access to potential customers! But exhibiting costs can be very high - for travel, exhibit...
19 min read
Karin Roberts: Tue, Oct 18, 2022
Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and...
11 min read
Karin Roberts: Tue, Jun 21, 2022
Now that more and more people are getting vaccinated, it may be time to think about getting back out there. Whether they are 100% virtual, 100% in...
3 min read
Karin Roberts: Tue, Jun 01, 2021
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, online events are likely to stay even after the...
2 min read
Karin Roberts: Tue, Sep 03, 2019
According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70...
3 min read
Karin Roberts: Thu, Jun 13, 2019
Though many salespeople despise prospecting, it’s an important part of sales. That is why trade shows are so important to the growth of your company....
5 min read
Karin Roberts: Tue, Jan 15, 2019
These days, many reps are more comfortable sending an automated email than picking up the phone. But, before moving forward, it's worth identifying...