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By Karin Roberts - May 24, 2018

The Customer Is Always Right (Until They're Wrong)

Oh, baby. You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into aggressive questioning. This is the biggest deal in your pipeline, you’ve been forecasting it for nine months, and, suddenly, it’s being threatened. Maybe...

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 Trade shows are a big investment. Get practical ideas to help you plan better, design smarter exhibits, attract more visitors, and get more from your trade show program.