4 min read
The Customer Is Always Right (Until They're Wrong)
Oh, baby. You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into...
Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.
4 min read
Oh, baby. You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into...
5 min read
Sales qualification is a game of questions even when you are standing in your trade show booth at an event. Unless you ask the right questions, you...
4 min read
At some point in the near future, regardless of whatever industry you are in, you will realize that a large percentage of your buyers are...
6 min read
Sales success largely depends on routines. There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday...
5 min read
Let’s be real: Most salespeople are annoying. They view their prospects as numbers in their sales funnel, not as people. They believe earning your...
3 min read
In 2012, Brent Adamson, Matthew Dixon, and Nicholas Toman penned an article for Harvard Business Review that explores the notion that most companies...
4 min read
According to Deb Calvert, author of DISCOVER Questions Get You Connected, most salespeople rely on the same three types of questions: Straightforward...
6 min read
Timing is everything. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. But if you find out...
4 min read
Figuring out whether the buyer can afford your solution is nearly as important as figuring out whether they can use it - even when you working a...
6 min read
Your product is a great fit for the prospect. It’s in the right price range for their budget. And you can even get them a discount based on the size...