Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

trade show selling tips (3)

10x20 inline trade show booth

4 min read

The Customer Is Always Right (Until They're Wrong)

Oh, baby. You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into...

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20x20 trade show booth

5 min read

15 Tips For Asking More Effective Sales Questions

Sales qualification is a game of questions even when you are standing in your trade show booth at an event. Unless you ask the right questions, you...

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20x20 trade show rental exhibit

4 min read

5 Key Tactics For Marketing To Millennial's

At some point in the near future, regardless of whatever industry you are in, you will realize that a large percentage of your buyers are...

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20x20 trade show exhibit

6 min read

8 Creative Sales Prospecting Ideas You've Never Tried Before

Sales success largely depends on routines. There are only so many hours in a day to sell -- the more practiced salespeople are at completing everyday...

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rental booth

5 min read

15 Dumb Sales Questions Smart Reps Ask

Let’s be real: Most salespeople are annoying. They view their prospects as numbers in their sales funnel, not as people. They believe earning your...

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20x20 booth from the tradeshow network

3 min read

3 Powerful Sales Questions to Uncover Customer Needs

In 2012, Brent Adamson, Matthew Dixon, and Nicholas Toman penned an article for Harvard Business Review that explores the notion that most companies...

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10x20 inline booth from the trade show network

4 min read

7 Types of Sales Questions Reps Should Use in Every Conversation

According to Deb Calvert, author of DISCOVER Questions Get You Connected, most salespeople rely on the same three types of questions: Straightforward...

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trade show event triggers

6 min read

30 Types of Sales Trigger Events and How to Track Them

Timing is everything. If you contact a prospect right after they buy an expensive competitive product, they're not going to bite. But if you find out...

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randmcnallyrendering.jpg

4 min read

50 Budget and Money Questions Salespeople Can Use With Any Prospect

Figuring out whether the buyer can afford your solution is nearly as important as figuring out whether they can use it - even when you working a...

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VK-5086dd.jpg

6 min read

40 Questions to Create a Sense of Urgency

Your product is a great fit for the prospect. It’s in the right price range for their budget. And you can even get them a discount based on the size...

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