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Karin Roberts: Thu, Mar 24, 2022
Today’s workforce lives in a time of growing disruption and uncertainty, where the pace of change is only continuing to accelerate. We’re all being...
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Karin Roberts: Tue, Mar 16, 2021
Before COVID, 2019 was the best year in the history of the global exhibitions and business events ever, declared David DuBois, CMP, CAE, FASAE, CTA,...
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Karin Roberts: Tue, Jan 19, 2021
Wondering how to improve your trade show planning? Use these three tips to throw an event that drives interaction between exhibitors and attendees.
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Karin Roberts: Tue, Jun 18, 2019
Why do you spend time, money, energy, resources on events? Going into your events, do you know what results you are pursuing? Common goals include...
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Karin Roberts: Tue, Jun 21, 2016
Anybody who's ever coordinated a trade show exhibit knows it's a lot like herding cats. In a blizzard. On a frozen lake. There are all those moving...
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Karin Roberts: Thu, Dec 03, 2015
Trade shows have a lot of competition when it comes to allocating marketing budgets. Internet advertising, social media and inbound marketing to...