3 min read
Karin Roberts: Thu, Apr 02, 2026
Choosing the right event is one of the most important strategic decisions your marketing team will make all year. The trade shows you select...
3 min read
Karin Roberts: Tue, Nov 18, 2025
Before committing to an exhibit space contract, take time to clarify several essential points that impact your success. Start by defining your...
4 min read
Karin Roberts: Tue, May 13, 2025
The International Association of Exhibitions and Events ( IAEE )—the largest association for the industry, representing more than 12,000...
3 min read
Karin Roberts: Thu, May 01, 2025
Why does strategic planning seem to be last on the to-do list for trade shows? It’s a perplexing oversight, especially considering the significant...
3 min read
Karin Roberts: Thu, May 16, 2024
Artificial Intelligence (AI) technology is transforming every industry, allowing enterprises to enhance performance, improve productivity and gain...
4 min read
Karin Roberts: Thu, May 09, 2024
Trade shows play important roles in marketing as well as business networking. People will seek to meet people and companies at their own level in the...
4 min read
Karin Roberts: Tue, Apr 09, 2024
With the start of the new year, trade show and event planners most likely already have their calendars and plans in place. But it pays to review your...
7 min read
Karin Roberts: Thu, Apr 04, 2024
Trade shows can be an exceptional platform for exhibitors to not only reconnect with existing clients but also to attract new business from potential...
2 min read
Karin Roberts: Tue, Sep 26, 2023
Business is faring well. The U.S. business-to-business (B2B) exhibition industry continues to rebound, according to the Center for Exhibition...
2 min read
Karin Roberts: Tue, Aug 15, 2023
A reported 80.4% of meeting professionals say in-person events are their organization’s most impactful marketing channel, according to a report by...