2 min read
Karin Roberts: Tue, Jun 03, 2014
It seems that in our age of consumerism we have managed to accumulate more and more things for people to steal. This includes everything from...
3 min read
Karin Roberts: Thu, Apr 03, 2014
Achieving Business Goals Via Marketing Strategy. The link between business objectives and marketing strategy may seem obvious, but the two are often...
2 min read
Karin Roberts: Wed, Apr 02, 2014
Do the math. Assume the next trade show you participate in expects a total audience of 10,000 people over a period of 20 hours. The number of people...
2 min read
Karin Roberts: Tue, Feb 11, 2014
There’s a disorder that nearly every exhibitor suffers from at one point or another. It begins slowly, but can grow to a dangerous level. It’s called...
2 min read
Karin Roberts: Tue, Oct 22, 2013
Businesses only have a few opportunities to generate dozens or hundreds of leads in a short period of time, but that's just what trade shows offer....
2 min read
Karin Roberts: Tue, Jul 02, 2013
When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B. Having a back-up in place is...
1 min read
Karin Roberts: Tue, Jan 31, 2012
The Tradeshow Network Marketing Group expects to see corporations continue to invest in trade show exhibits in 2012 while demanding higher impact...