By Karin Roberts - May 15, 2013
What to do before, during, and after a trade show event
According to a CEIR report - 40% of B2B Marketing Budgets are spent on trade show events, 52% of exhibibitors rarely provide trade show booth planning to their employees, and the top four reasons an attendee stops at a particular booth is because of email, word of mouth, exhibitor website, or a...