3 min read
Karin Roberts: Thu, Feb 19, 2015
So you have been exhibiting for a while or just started - the investment is big - so you want to make sure you are attending the right trade show...
2 min read
Karin Roberts: Thu, Nov 20, 2014
You’ve been plugging away at your exhibit marketing … you’ve been pushed and prodded to improve on current results and you’re exhausted. Or you’re...
1 min read
Karin Roberts: Tue, Nov 18, 2014
Finance continues to gain greater influence and authority over the business as a whole, including marketing. According to Gary Patterson, CEO of...
2 min read
Karin Roberts: Tue, Apr 15, 2014
Figuring out what trade show promotions to have in your booth can be a pain. You can spend HOURS going through all the websites out there trying to...
2 min read
Karin Roberts: Wed, Apr 02, 2014
Do the math. Assume the next trade show you participate in expects a total audience of 10,000 people over a period of 20 hours. The number of people...
2 min read
Karin Roberts: Tue, Feb 11, 2014
There’s a disorder that nearly every exhibitor suffers from at one point or another. It begins slowly, but can grow to a dangerous level. It’s called...
1 min read
Karin Roberts: Tue, Nov 19, 2013
Trade show attendees can be a fickle group. The event floor is a circus of activity, with each business vying for the eyes and interest of guests who...
2 min read
Karin Roberts: Tue, Jul 02, 2013
When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B. Having a back-up in place is...