2 min read
Karin Roberts: Tue, May 24, 2022
The future is beaming brighter for in-person professional meetings and events, with a recent Q1 2022 survey revealing that 84% of American business...
5 min read
Karin Roberts: Tue, May 17, 2022
Attending a trade show can be an expensive proposition for even the most budget-conscious traveler. Who hasn’t gotten sticker shock from the rising...
3 min read
Karin Roberts: Thu, Mar 24, 2022
Today’s workforce lives in a time of growing disruption and uncertainty, where the pace of change is only continuing to accelerate. We’re all being...
2 min read
Karin Roberts: Thu, Dec 02, 2021
Trade shows are back, attracting crowds of attendees and exhibitors. For more than a year, industry insiders have been talking about the light at the...
8 min read
Karin Roberts: Tue, Aug 24, 2021
The path forward is often paved by lessons learned from the past. As meetings and events industry professionals work to navigate through the pandemic...
3 min read
Karin Roberts: Tue, Mar 31, 2020
I felt more pressure to create New Year’s resolutions this year than any year previously. Not only was January 1, 2020, the beginning of a new year,...
5 min read
Karin Roberts: Tue, May 05, 2015
Your company decides to participate in trade show marketing without expecting a return on their investment in time and money. But many miss out on...
2 min read
Karin Roberts: Thu, Apr 30, 2015
Converting your trade show campaign from a budget-draining burden to a revenue-generating machine begins with clearly defining your goals. From those...
4 min read
Karin Roberts: Tue, Mar 17, 2015
Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so...
3 min read
There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do...