Here is a case study we did with one of our clients - where were have been working with them on their trade show exhibit booth for years and have been able to see them grow as a company, with a bigger custom trade show booth, and attract a larger audience.  But what is a brand?   Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a large orange box), and emotional (e.g. It’s tastes good).  Your brand name exists objectively; people can see it.  It’s fixed.  But your brand exists only in someone’s mind.

So review our case study and see how we worked with this client to grow both their brand and their exhibit booth at various trade show events.  You will see that the actual number of trade shows they market to have decreased, but their presence has increase in magnitude at certain shows that promote their brand the best.