Of course, planning for all the details involved in an exhibit is a given. But it is all too easy to fall into the trap of showing up at an event, hoping for the best. Based on sheer number of attendees, you will probably get a few leads. However, going to a show without strategic objectives in mind is not the best use of your marketing dollars and sales staff. Here are the 12 major mistakes we see exhibitors make - so avoid them!
Not creating an overall plan for your trade show event- Using bad graphics that do not sell your company
- Putting way too much text on your display or trying too hard to fit everything in
- Not marketing your presence at a trade show - let people know
- Depending on a fish bowl to obtain qualified leads – without a plan
- Not training your exhibit staff and setting expectations before the event
- Not listening to your prospect needs and wants
- Taking too much literature to your booth and putting it out
- Not planning for trade show success and communicating that plan
- Not informing your exhibit supplier – what are the logistics of your booth and making a plan with them
- Not following up on leads
- Not conducting a post show review
To help you plan correctly - here is a free copy of our Planning For Trade Show Sucess Guide:
