2 min read
Are Trade Show Events Beneficial?
Karin Roberts: Thu, Sep 11, 2014
I recently had a client tell me that his upper management team was thinking about pulling out of trade shows because they were not beneficial. They...
marketing at trade shows (6)
3 min read
Gamify my Trade Show Booth
Karin Roberts: Thu, Sep 04, 2014
It used to be that a great personality was enough to capture the attention of a trade show visitor. But, what worked once may not be applicable...
3 min read
Why Hire a Copywriter for Trade Show Marketing Needs?
Karin Roberts: Thu, Jul 31, 2014
A graphic designer recently told me that her clients are often reluctant to hire a freelance content writer for their website. ”Most of the time, my...
3 min read
Recording quality lead information in your trade show booth
Karin Roberts: Tue, Jul 08, 2014
With so many electronic methods of recording lead information you would think the old manual lead sheet should be showcased at the Smithsonian with a...
1 min read
It is a 96 Billion Dollar Industry - are you getting your share?
Karin Roberts: Tue, May 27, 2014
The trade show business is a 96 billion dollar industry - everything from convention centers to the trade show booth and space. Someone must be doing...
2 min read
Do You Suffer from this Dangerous Exhibitor Disorder?
Karin Roberts: Tue, Feb 11, 2014
There’s a disorder that nearly every exhibitor suffers from at one point or another. It begins slowly, but can grow to a dangerous level. It’s called...
2 min read
How To Create an Atmosphere at Your Trade Show Booth
Karin Roberts: Tue, Jan 14, 2014
Creating a positive atmosphere within your booth can help generate leads and increase your sales. Think about it – when attendees stop by your booth...
1 min read
How to Grab Attention With Touch Screen Display Rentals
Karin Roberts: Tue, Nov 19, 2013
Trade show attendees can be a fickle group. The event floor is a circus of activity, with each business vying for the eyes and interest of guests who...
2 min read
Scary (and sad) Tales of Trade Show Booth Follow-Up
Karin Roberts: Thu, Nov 07, 2013
It may sound too simple to be true, but prompt and thorough follow-up may be one of the best ways to stand out from the crowd. Unfortunately, many...
2 min read
The Only Metric that Really Matters
Karin Roberts: Tue, Nov 05, 2013
In an attempt to face the challenge of accountability for the exhibition investment, many exhibit managers find themselves overwhelmed by answering...