5 min read
Karin Roberts: Thu, Jun 11, 2020
From Glossier to Quip, a variety of hip new companies is targeting millennials with...mailers? From postcards to catalogs, “hot, digitally savvy,...
3 min read
Karin Roberts: Thu, May 14, 2020
Great event design gets its inspiration from a multitude of sources. Maybe that inspiration comes from the world of high-end hotel designers, or it...
3 min read
Karin Roberts: Thu, May 09, 2019
Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move...
3 min read
Karin Roberts: Tue, Apr 18, 2017
We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound...
2 min read
Karin Roberts: Thu, Mar 23, 2017
Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and...
10 min read
Karin Roberts: Tue, Aug 30, 2016
Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of...
3 min read
Karin Roberts: Thu, Jul 14, 2016
You are starting the marketing planning process for 2017. Your company is doing well but targets 5% growth in sales for the coming year, in light of...
2 min read
Karin Roberts: Tue, Jun 07, 2016
Forget early morning yoga. Though it’s a popular event at trade shows and conferences, it tends to in most cases to only attract a few die-hard...
4 min read
Karin Roberts: Tue, Dec 29, 2015
In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a...
Karin Roberts: Thu, Jun 25, 2015
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