1 min read
Avoid the marketing chopping block
Karin Roberts: Tue, Nov 18, 2014
Finance continues to gain greater influence and authority over the business as a whole, including marketing. According to Gary Patterson, CEO of...
marketing at trade show events (5)
3 min read
How to create a trade show marketing brochure from your website
Karin Roberts: Thu, Oct 16, 2014
As a freelance copywriter, I am often retained by agencies to serve clients looking for an integrated marketing strategy. In short, this means they...
3 min read
How does a trade show manager manage deadlines?
Karin Roberts: Tue, Oct 14, 2014
Everyone has to deal with deadlines. When you were in college, you had homework assignments and presentations, then you got a job and had to create...
5 min read
Secrets of Successful Trade Show Exhibit Messaging
Karin Roberts: Thu, Mar 06, 2014
A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the...
1 min read
LCD Projector Rentals Have Many Advantages at Trade Shows
Karin Roberts: Tue, Oct 29, 2013
While many companies are turning to large LCD television screens these days, LCD projector rentals continue to be one of our most popular rental...
2 min read
How Brand Ambassadors Help Market Your Company
Karin Roberts: Thu, Oct 10, 2013
Brand ambassadors embody the brand they promote. The brand ambassador is the face which lends the brand credibility and visibility in your booth at...