2 min read
Karin Roberts: Tue, Sep 24, 2019
Event planners wear a ton of hats. From juggling venues and caterers to managing staff members, selling sponsorships and negotiating with vendors,...
5 min read
Karin Roberts: Wed, Apr 17, 2019
You've got an important task to do, project to handle, essential strategy that you and your team need to create, but the ideas just aren't flowing....
4 min read
Karin Roberts: Thu, Apr 04, 2019
While some marketers mistakenly perceive trade shows as an old-fashioned lead generation tactic, savvy B2B marketers enjoy a trade show's...
7 min read
Karin Roberts: Tue, Oct 23, 2018
Primitive humans told stories by the roar of fire pits, bringing together people and communities. Businesses can use technology to achieve the same...
4 min read
Karin Roberts: Thu, Sep 27, 2018
Do you take a good, hard look at your team's marketing strategy every year? You should. An annual marketing plan helps you set your marketing on the...
1 min read
Karin Roberts: Tue, Jun 27, 2017
Even at a trade show event everyone knows that sales is definitely part science, but it's not rocket science. If reps adopt effective processes, it...
3 min read
Karin Roberts: Tue, Jun 20, 2017
Having this profile is important, no matter whether you’re a show organizer or an exhibitor. It will help to understand who you’re talking to so you...
2 min read
Karin Roberts: Tue, May 16, 2017
The CEIR survey found that marketers have tightened their strategy, away from what Drapeau calls a “spray and pray” mentality to a more sophisticated...
3 min read
Karin Roberts: Thu, Dec 08, 2016
One of my greatest marketing secrets, I learned from my father. When I was 12 years old I worked for my father on Saturdays in his retail store. The...
2 min read
Karin Roberts: Mon, Nov 07, 2016
Why does strategic planning seem to be last on the to-do list for trade shows? Of course, planning for all the details involved in an exhibit is a...