5 min read
6 Reasons Prospects Ghost You
Karin Roberts: Thu, Apr 10, 2025
Getting ghosted in any facet of life is pretty brutal, and sales is no exception. Nobody likes thoughtfully prospecting, conducting thorough...
face to face strategy (2)
2 min read
3 Must-Read Books for Event Organizers
Karin Roberts: Tue, Apr 01, 2025
Staying on top of industry trends and developments is crucial for professionals looking to maintain a competitive edge, and reading books by seasoned...
4 min read
Growth of US B2B Exhibition Industry Continues
Karin Roberts: Tue, Dec 17, 2024
The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry is picking up after a...
6 min read
Strategies for Achieving Success at Trade Shows
Karin Roberts: Tue, Dec 03, 2024
Your success at a trade show largely hinges on the clarity and precision of your goals, which fundamentally define the purpose of your attendance at...
3 min read
4 Ways to Accommodate Attendees With Disabilities at Events
Karin Roberts: Thu, Sep 26, 2024
Having your event accessible to people with disabilities is more important than most truly realize. One in four adults in the U.S. have some form of...
3 min read
When Do We Really Need Face-to-Face Interactions?
Karin Roberts: Tue, Sep 17, 2024
Face-to-face interaction strengthens interpersonal connections among team members. This helps to establish and build trust. Especially if you're...
6 min read
The Role of Storytelling in Energy Marketing: Connecting with Your Audience
Karin Roberts: Thu, Sep 12, 2024
Energy marketing may seem like it should be focused on numbers, statistics, and facts. However, the real game-changer lies in captivating...
3 min read
A detailed walk through of pre-show marketing techniques for your next trade show event
Karin Roberts: Thu, Jul 18, 2024
Trade shows offer a prime platform for companies to showcase their latest innovations, connect with industry professionals, and elevate their brand...
6 min read
Post-Event Report Essentials: A Guide to a Perfect Event Debrief
Karin Roberts: Tue, Jul 16, 2024
With any experiential or marketing event, whether it be a brand activation, tradeshow, or conference, there’s an enormous amount of effort that goes...
3 min read
Five Tactics to Boost Sales at Trade Shows
Karin Roberts: Thu, Jul 11, 2024
In a world where retail eCommerce sales surpassed $2.3 billion this year, touting your products at trade shows might seem like an outdated tactic to...