5 min read
Karin Roberts: Thu, Jan 19, 2023
According to Forbes, in-person events increased by 255% from the 4th quarter of 2021 to the second quarter of 2022. Still, as we move into 2023, more...
4 min read
Karin Roberts: Tue, Jan 03, 2023
What does success look like for event planning? In the general sense, it’s selling out your events and making money, delivering an unforgettable...
6 min read
Karin Roberts: Wed, Dec 28, 2022
"Next year should be about growth, not about recovery,” notes Kristi White, chief product officer at Knowland, a provider of meetings-market...
6 min read
Karin Roberts: Thu, Dec 22, 2022
Meeting industry professionals must stay on top of industry changes and develop new strategies to emerge as winners in an ever-evolving meetings and...
4 min read
Karin Roberts: Thu, Dec 01, 2022
Brands are an unavoidable constant in our daily lives. From our coffee in the morning to our favorite TV show at night – branding is never quite out...
3 min read
Karin Roberts: Tue, Nov 22, 2022
As consumers are venturing out to peruse goods and services in person again, many exhibiting companies are wondering about the future of trade shows....
4 min read
Karin Roberts: Tue, Nov 15, 2022
In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and...
6 min read
Karin Roberts: Thu, Oct 27, 2022
How the request for proposal became a vehicle for the misappropriation of someone else's work. Independent event professionals and other meeting...
3 min read
Karin Roberts: Tue, Oct 11, 2022
There is no doubt that trade shows are a valuable marketing tool for businesses. They provide the opportunity to get in front of many potential...
4 min read
Karin Roberts: Thu, Sep 08, 2022
Attendees today are hungry for captivating events and are open to experiencing them in new ways. They are ready for marketers to elevate the...