4 min read
Karin Roberts: Tue, Feb 27, 2024
Reaching Business Objectives through Strategic Marketing. The link between business objectives and marketing strategy may seem obvious, but the two...
2 min read
Karin Roberts: Tue, Jan 23, 2024
It's budget planning season. In an era of escalating costs and finite resources, event organizers face heightened expectations from leadership and...
7 min read
Karin Roberts: Thu, Oct 12, 2023
What does Gen Z want? These five words strung together have become today’s million-dollar question in more ways than one as the rest of the world...
2 min read
Karin Roberts: Tue, Oct 03, 2023
Plans and budgets are musts in the meetings and events world, but today, these tasks are ever more critical as inflation hits 9.1%, and supply chain...
4 min read
Karin Roberts: Thu, Jun 02, 2022
An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released...
5 min read
Karin Roberts: Tue, May 17, 2022
Attending a trade show can be an expensive proposition for even the most budget-conscious traveler. Who hasn’t gotten sticker shock from the rising...
17 min read
Karin Roberts: Tue, Apr 26, 2022
No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds...
6 min read
Karin Roberts: Tue, Nov 30, 2021
Trade shows have a lot of competition when it comes to allocating marketing budgets. Internet advertising, social media and inbound marketing to...
6 min read
Karin Roberts: Tue, Nov 16, 2021
You are starting the planning process for the year. Your company is doing well but wants to see a 5% growth in sales - especially since you are...
3 min read
Karin Roberts: Tue, Jun 01, 2021
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, online events are likely to stay even after the...