2 min read
Give attendees what they want
Karin Roberts: Thu, Jan 29, 2015
When planning your upcoming trade show exhibits, how much do you think about what attendees at that show want … or are you simply including all the...
effective trade show business (3)
2 min read
Are You Nurturing Your Leads?
Karin Roberts: Tue, Dec 16, 2014
Only one out of 50 sales deals happen following the first meeting with a prospect, and 80 percent of deals come on the fifth contact or...
2 min read
Network like a Pro
Karin Roberts: Tue, Dec 02, 2014
One of the highest ranking reasons that attendees identify for visiting an exhibition or event is their ability to connect with high value people....
2 min read
How to ruin a good trade show display
Karin Roberts: Tue, Sep 30, 2014
What’s the number one cause of a negative impact on your brand at your exhibition booth? Clutter! Clutter happens at a trade show almost by accident....
2 min read
What Does An Exhibit Manager Do In The Summer?
Karin Roberts: Mon, Jul 14, 2014
It’s summer planning season for trade show managers. The business cycle for many industries is such that summer is a slower time with fewer...
3 min read
Building a trade show booth based on business and marketing strategy
Karin Roberts: Thu, Apr 03, 2014
Achieving Business Goals Via Marketing Strategy. The link between business objectives and marketing strategy may seem obvious, but the two are often...
2 min read
Convention Centers Going Green
Karin Roberts: Thu, Mar 13, 2014
Over the past few years, several U.S. venues have received or are pursuing LEED Certification as well as APEX/ASTM Certification in Standards for...
5 min read
Secrets of Successful Trade Show Exhibit Messaging
Karin Roberts: Thu, Mar 06, 2014
A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the...
1 min read
International Trade Show Calendar Debuts
Karin Roberts: Tue, Jan 28, 2014
Chicago, IL – The Tradeshow Network Marketing Group has added a powerful trade show calendar database to its website at...
2 min read
Trade Show Exhibit Industry Outlook for 2014
Karin Roberts: Thu, Jan 02, 2014
Economic conditions over the last five years have been extremely difficult for business in general, but especially for small to mid-sized businesses...