2 min read
Karin Roberts: Thu, Jun 27, 2019
The crown jewel of the Windy City's expo and event scene, McCormick Place is just minutes from downtown Chicago and welcomes nearly 3 million...
1 min read
Karin Roberts: Thu, May 02, 2019
Managing your trade show exhibit can be time-consuming. It includes making sure the right booth properties arrive on time and show ready. What's...
9 min read
Karin Roberts: Tue, Sep 25, 2018
One bad customer service experience can swear you off a product or service forever. But one exceptional experience, on the other hand, can turn you...
2 min read
Karin Roberts: Fri, Aug 17, 2018
McCormick Place employs an in-house division called McCormick Place Technology Services Department to meet the needs of the event planners and their...
4 min read
Karin Roberts: Tue, Nov 21, 2017
Figuring out whether the buyer can afford your solution is nearly as important as figuring out whether they can use it - even when you working a...
3 min read
Karin Roberts: Tue, Oct 24, 2017
It’s a fact of this rapidly-advancing era we live in: Consistently reinvent, or get run over. We see it happening all the time with major, often...
2 min read
Karin Roberts: Tue, Oct 17, 2017
It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular...
3 min read
Karin Roberts: Thu, Sep 21, 2017
Having your booth taken good care of before, during, and after the show is an important part of the trade show experience. You need to use your trade...
3 min read
Karin Roberts: Wed, Aug 23, 2017
I’ve never been a fan of jargon like lead acquisition, funnel, and pipeline. They make the sales process sound like we’re drilling for oil, not...
1 min read
Karin Roberts: Tue, May 02, 2017
Check out this article about getting Facebook likes, The truth is, Facebook is a marketing channel and it can be extremely effective. But it needs...