CHICAGO – August 5, 2014 – The Tradeshow Network Marketing Group has updated its website at www.thetradeshownetwork.com to be more user friendly for mobile devices such as tablets and smartphones, allowing trade show managers and marketers to access their online trade show exhibit resources more easily –especially when they are on the road.

The Tradeshow Network has redesigned the site using  a content optimization system for inbound marketing, which allows the website to adjust to each visitor for personalized viewing, whether on a phone, tablet, laptop or desktop computer. The content optimization system works with every marketing channel, incorporating The Tradeshow Network Marketing Group’s website, blog and social media.

“As a marketing firm that specializes in trade show exhibits, we recognize the importance of reaching clients in the way they prefer and making it easy for them to access the information they need,” explains Karin Roberts, director of marketing for The Tradeshow Network, who recently achieved  an Inbound Marketing Certification. “We offer a tremendous amount of trade show marketing resources online – from exhibit design galleries to downloadable guides to an international trade show calendar – to help trade show managers, event planners and marketing managers optimize their trade show results.”

In addition to moving to a new platform, the website incorporates new 2014 exhibit designs across the entire site with a focus on trade show rental exhibits.  Many corporate clients have requested rental booths, particularly the 20x20 display size, which offers a very economical solution that includes the booth, graphics, shipping and set-up.  The turnkey rental package effectively markets a company with a custom look  while yielding savings to the trade show marketing budget.

The Tradeshow Network also develops and designs websites and other marketing materials for its customers, as well as landing pages and promotions tied to specific trade shows, to help clients reach their prospects more effectively across marketing platforms.