7 min read
Karin Roberts: Thu, Oct 12, 2023
What does Gen Z want? These five words strung together have become today’s million-dollar question in more ways than one as the rest of the world tries to better understand the rising generation—one that will make up 30% of the global workforce by...
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4 min read
Karin Roberts: Tue, Oct 10, 2023
Marketers who browse trade show calendars can be quickly overwhelmed by the array of choices, both in the U.S. and around the world. As a trade show...
3 min read
Karin Roberts: Thu, Oct 05, 2023
As event professionals, you know how important it is to engage and connect with your audience. Video marketing has proven to be a game-changer in...
2 min read
Karin Roberts: Tue, Oct 03, 2023
Plans and budgets are musts in the meetings and events world, but today, these tasks are ever more critical as inflation hits 9.1%, and supply chain...
5 min read
Karin Roberts: Thu, Sep 28, 2023
Fifty-seven percent of people say they’re addicted to their phones, reveals a recent study of 1,000 people from Reviews.org. That’s a growing problem...
2 min read
Karin Roberts: Tue, Sep 26, 2023
Business is faring well. The U.S. business-to-business (B2B) exhibition industry continues to rebound, according to the Center for Exhibition...
2 min read
Karin Roberts: Thu, Sep 21, 2023
Before Covid-19, event planning companies often were given six to 12 months' notice before a client’s event date — sometimes three months for...
2 min read
Karin Roberts: Thu, Sep 14, 2023
Cannabis is one of the fastest-growing industries, globally. In 2021, governments across the world took steps toward legalization and investors...
5 min read
Karin Roberts: Tue, Sep 12, 2023
Trade fairs and exhibitions are pivotal opportunities for businesses to showcase their products, network with industry professionals, and leave a...
1 min read
Karin Roberts: Thu, Sep 07, 2023
The relationship between destination organizations and their local communities, and thus meeting planners, has evolved dramatically over the last few...