Trade Show Display Marketing Tips and Advice

Four Steps to Determine the Best Shows for Your Business

Posted on Tue, Mar 01, 2016

Marketers who browse trade show calendars can be quickly overwhelmed by the array of choices, both in the U.S. and around the world. As a trade show exhibit firm, we hear the same question over and over: What shows are best for my industry? We wish we had an easy answer, but the truth is that you have to do a lot of legwork before you can answer that question accurately.  We recommend a four-step process for determining the best trade show exhibitions for your business. 

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The 2016 Rental trade show display grammy awards

Posted on Wed, Feb 24, 2016

A Grammy Award (originally called Gramophone Award), or Grammy, is an accolade by the National Academy of Recording Arts and Sciences (NARAS) of the United States to recognize outstanding achievement in the mainly English-language music industry. The annual presentation ceremony features performances by prominent artists, and the presentation of those awards that have a more popular interest. It shares recognition of the music industry as that of the other performance awards such as the Emmy Awards (television), the Tony Awards (stage performance), and the Academy Awards (motion pictures).  Here at The Tradeshow Network we hosted our own type of  award - The 2015 Rental Exhibits Award.  Come view our best trade show displays of the best from last year:

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Topics: custom booth designs, island rental booths, 20x20 rental exhibits, CHICAGO RENTAL BOOTHS, custom rental booths,, 2016 rental trade show displays

Inbound Prospecting at Events: How We Made $50,000 in 30 Days

Posted on Tue, Feb 23, 2016

Like most marketing agencies, we attend several industry and client events throughout the year. Each event offers unique opportunities for thought leadership, networking, and lead generation. However, generating new business from events has always been a struggle. Historically, here's how it would go. We would secure some great speaking opportunities, meet some great contacts, and have really productive conversations. But the challenges we faced came in moving beyond conversations and into engagements.

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Topics: trade show leads, Trade Show Marketing, trade show tips, trade show displays, trade show messaging

Don't Have a Customer Loyalty Program? Here's Why They're Valuable

Posted on Thu, Feb 18, 2016

The first time a new customer buys something from you, it's an exciting moment. But keeping them as a happy customer -- and turning them into an advocate for your brand -- takes more than just great service on that first sale. What are you going to do to get that customer to keep buying from you in the future?  One great way to garner happy returning customers is through customer loyalty programs.They're not just great for your business: customers like them, too: 76% of consumers think that loyalty programs are a part of their relationship with brands -- and 83% said loyalty programs make them more likely to continue doing business with certain companies.

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7 Lessons Exhibitors Can Learn from a Remodeling Project

Posted on Tue, Feb 16, 2016

This summer, my husband and I have been busy moving into our dream house. Although it wasn’t exactly a dream in the beginning … it actually started out more like a nightmare.   While it had a great floor plan and lots of potential, the house had been a rental for the past eight years, so was in need of a lot of work. We knew this going in and were prepared for most of what we were facing, but that doesn’t mean we’re not wearing thin at this point … much like an exhibitor feels midway through the planning process. So here are a few of the lessons we’ve learned this summer which could serve exhibit marketers as well.

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5 Budget Busting Habits Exhibitors Should Avoid

Posted on Thu, Feb 11, 2016

It is an unfortunate fact that tradeshows are places of extreme excess. Multiple resources, hundreds of man hours and millions of dollars are wasted on show floors across the country every day. You are paying for plenty of it. Maybe it’s the pressure of too many deadlines, shrinking budgets or an overworked staff that causes exhibit marketing professionals to neglect or forget important processes and procedures that are required for a show to run smoothly and stay on budget. There certainly are an overwhelming number of tiny details to oversee before, during and after the show.

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Topics: exhibit designs, exhibit investment, booth investment, trade show display investment

7 tips to help get your creative graphic juices flowing

Posted on Thu, Feb 04, 2016

When it comes to creating and designing a graphic, although exciting and creatively stimulating, it is also a tough gig. You want to create some loud, vibrant and different, whilst still adhering to age old design rules that have proven to work over and over again.  However, you may need inspiration. You know what the graphic needs to say but you need to know how to say it. So what tricks can you borrow from some great graphic design?

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Topics: graphics for a booth, trade show graphics, marketing messages, graphics for an exhibit, trade show messaging

Attracting Prospects to Your Trade show display

Posted on Tue, Feb 02, 2016

When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. Careful planning and research can go a long way towards ensuring a successful showing at your next trade show. This article will highlight ways to attract visitors to your booth, detail ways to plan out a successful trade show exhibition, and explore some of the best ideas for trade show giveaways. A trade show is a place where buyers and sellers meet. The benefit is that buyers come to a trade show looking to buy and wanting to learn about the latest and greatest that you have to offer. The problem is the amount of competition you have in the direct vicinity. The way to overcome the problem is to take steps to ensure that buyers won’t miss your booth. Here are 10 ways to make sure visitors stop by your trade show booth:

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Topics: trade show plan, Trade Show Ideas, booth design, 20x20 rental exhibits, 20x20 custom trade show display, tradeshow tips

Things I Wish I Knew Before I Showed Up at my Trade Show Booth

Posted on Thu, Jan 28, 2016

You paid the big bill of reserving your space. Now make it worth your while!!  Don’t just show up to your next show. Bring your company to life by showing your prospects who you are!  Marketing in a trade show environment does have its share of challenges, but if you do it right, it can be SO fun!  Here are a few things I wish I had known before my first show:

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Topics: trade show plan, trade show leads, custom exhibits, exhibit designs, booth design, exhibit house

How Video Marketing at Trade Shows Can Lead to Incredible ROI

Posted on Tue, Jan 26, 2016

As a trade show organizer, you know your exhibitors are only as happy as they are successful. Their success is your success, and they're far more likely to be a repeat exhibitor if they feel your event offers a great return on investment. Video marketing is one of your exhibitors' most cost-effective tools. Thanks to today's sophisticated editing software and hardware, the number of boring marketing videos has been drastically reduced over the last decade. Gone are the days of dull, monotone infomercials that used to plague trade shows.

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Topics: Trade Show Ideas, trade show tips, trade show video, trade show planning

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