3 min read
Karin Roberts: Thu, Aug 31, 2023
I can’t believe it's been more than 20 years since I stumbled into this industry. I had no idea what I was getting into. I remember feeling like I'd joined the circus – moving from city to city, building events and tearing them down and creating...
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3 min read
Karin Roberts: Tue, Aug 29, 2023
Recently we sent out an email blast through a trade publication to market our exhibit services. The numbers were there: 50,000 of our target market...
6 min read
Karin Roberts: Thu, Aug 24, 2023
Not all trade show booths are created equal. Each type of display has its proper place, depending on the size of the show, your marketing objectives...
8 min read
Karin Roberts: Thu, Aug 17, 2023
Does anything feel better than attending an awesome event? Virtual events let attendees tune in from their living rooms, hybrid events give them...
2 min read
Karin Roberts: Tue, Aug 15, 2023
A reported 80.4% of meeting professionals say in-person events are their organization’s most impactful marketing channel, according to a report by...
2 min read
Karin Roberts: Tue, Aug 08, 2023
If you are an exhibitor in the food and beverage industry, you’ve probably noticed a shift in food and beverage marketing trends toward...
2 min read
Karin Roberts: Tue, Aug 01, 2023
T he exhibition industry has made a significant recovery in 2023 and has reached pre-pandemic levels in many parts of the world, according to UFI,...
2 min read
Karin Roberts: Tue, Jul 25, 2023
Exhibitions remain a valued sales and marketing channel among event teams and their senior leadership, but global inflation — along with increasing...
2 min read
Karin Roberts: Thu, Jul 20, 2023
To sustain economic growth, cities must continuously create new opportunities while building and maintaining long-standing industries. In Chicago, an...
4 min read
Karin Roberts: Tue, Jul 11, 2023
As the nation’s elected officials burned the midnight oil to pass a bill to raise the debt ceiling on Capitol Hill in Washington, D.C., trade show...