Store Smarter. Exhibit Better. Grow Faster.
By Karin Roberts - May 15, 2012
The Challenge of Using Salespeople as Trade Show Booth Staff
Following a recent exhibitor workshop, several attendees came up to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They wanted to know how they can turn that situation around. Unfortunately, this is a common...

