Store Smarter. Exhibit Better. Grow Faster.
By Karin Roberts - July 05, 2012
The Core Qualities of a Trade Show Exhibit Manager
This is what an exhibit manager faces every day: 1) A CFO who demands a positive ROI before approving the exhibition budget and a CMO who insists that the show is for branding purposes only which in your mind disqualifies any results you hope to achieve from any sort of Return on Investment...

