Cost-Saving Measures in the Purchase of a New Trade Show Display

April 05, 2012

Saving Money – and Taxes – on a New Custom Exhibit. With the economy on the rise, companies large and small are considering ramping up marketing activities and trade show exhibit schedules in 2012 and beyond. Purchasing a new custom trade show exhibit represents a major investment, but there are ways to save.  This year, businesses can even save on taxes, with the 50 percent, first-year bonus depreciation still available to qualified property purchases in 2012.

costs of a trade show displaysGo Modular for Flexibility.  A common costly mistake is to create a custom booth for the one big show on the schedule, but focusing on just one show limits the flexibility of your display. Instead, evaluate your entire show schedule and work with your exhibit designers to make sure the booth components can be reconfigured to work at multiple shows. Modular booth components allow your exhibit properties to work in a variety of booth shapes and sizes.

Consider All the Costs. When selecting a custom display, keep in mind all of the cost factors involved, such as the shape and size of the booth and the cost of shipping, ease of assembly, reconfigure-ability, lighting, and of course, the price. New lighter weight components and the use of fabric can save big on shipping and assembly.

Maximize the Impact. Your trade show booth needs to stand out from the crowded exhibit floor. The best way to look unique is with a custom exhibit that can be designed to boost your brand and meet your specific display requirements. If your budget is limited, consider using a smaller custom component combined with rental components for your largest show. You can also add accessories such as creative lighting to catch the eye of prospects without busting the budget.

Save on Taxes in 2012. The bonus depreciation element of the Tax Reform Act of 2010 has been extended so that qualified property purchased in 2012 still qualifies for the 50 percent, first-year bonus depreciation.  That means that half of the purchase price of the trade show exhibit property that you purchase and place in service by December 31, 2012, can be written off your taxes this year, rather than following the typical multi-year depreciation schedule. Of course, you’ll need to consult with your tax advisor, but you also can learn more online. See for A Brief Overview of Depreciation.

Shop Around.  The trade show exhibit industry is always innovating. Take a look online at the latest display components to get an idea of what type of display would fit your marketing strategy and brand image. The Tradeshow Network Marketing Group offers a full gallery of custom and modular displays online, and an online exhibit design search that allows you to search by booth size, price range, type of display, as well as view rental components and accessories. Once you are prepared to talk about your exhibit requirements, contact us. We are always happy to present a cost-effective exhibit design solution and a quote.



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