2 min read
Karin Roberts: Tue, Jul 26, 2016
Social media is nothing new. Many popular sites have been around for a decade or so by now. Yet few exhibitors are using these tools to their...
3 min read
Karin Roberts: Tue, Jul 12, 2016
Salespeople are constantly on the go, whether they're meeting with clients, flying out to give a presentation, working in a trade show booth, or...
1 min read
Karin Roberts: Tue, May 31, 2016
Emotions are a powerful thing. Prospects make decisions based on potential ROI, ease of implementation, and likelihood that a product will help them...
1 min read
Karin Roberts: Thu, Apr 21, 2016
Image you are in your booth talking to a prospect that you know is a cold lead - right now they are just fishing for information when kazaam - a hot...
3 min read
Karin Roberts: Tue, Mar 29, 2016
Trade shows require a lot of TEAM effort - from the creative design of the booth to the laying down of the carpet and building a buzz around your...
4 min read
Karin Roberts: Tue, Feb 02, 2016
When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. Careful planning and...
3 min read
Karin Roberts: Thu, Jan 07, 2016
With 2016 HERE, it’s a good time to take a look at what’s hot for event technology, and how we can use that technology to improve both the experience...
4 min read
Karin Roberts: Tue, Sep 22, 2015
A great article from TSNN about the growth of our industry: More than 150 trade show leaders, industry suppliers, investment bankers, media and...