11 min read
Karin Roberts: Tue, Jun 21, 2022
Now that more and more people are getting vaccinated, it may be time to think about getting back out there. Whether they are 100% virtual, 100% in...
1 min read
Karin Roberts: Tue, Sep 08, 2020
GES surveyed 1,330 attendees in June and July to understand their willingness to return to physical events, and their concerns around safety and...
2 min read
Karin Roberts: Thu, Mar 05, 2020
From visibility to credibility, exhibiting at a trade show has hundreds of benefits for your business. Establishing a presence, whether big or small,...
7 min read
Karin Roberts: Thu, Mar 29, 2018
Price objections are common in sales -- primarily because most prospects have learned pushing back on cost will get them a discount. That makes it...
5 min read
Karin Roberts: Tue, Feb 14, 2017
Traditionally, the “marketing funnel” has been a guide for marketers to move their prospects along a continuum from awareness to consideration to...
4 min read
Karin Roberts: Tue, Feb 07, 2017
One of Hollywood’s most famous depictions of the sales world is found in Glengarry Glen Ross. Alec Baldwin’s character, Blake, is the epitome of the...
3 min read
Karin Roberts: Tue, Dec 13, 2016
From their first conversation to the close, a strong salesperson consistently asks her prospect for small closes. Getting incremental commitments...
3 min read
Karin Roberts: Thu, Dec 08, 2016
One of my greatest marketing secrets, I learned from my father. When I was 12 years old I worked for my father on Saturdays in his retail store. The...
3 min read
Karin Roberts: Wed, Aug 17, 2016
During the warm, sunny summer months, it seems everyone is talking about great reads. And while that often may include an epic work of fiction or the...
4 min read
Karin Roberts: Mon, Aug 08, 2016
It should come as no surprise that marketing to Millennials is not the same as marketing to other generations of consumers, which has big...