2 min read
Karin Roberts: Tue, Mar 28, 2023
Effective product display is key to attracting customers and boosting sales. Whether you’re showcasing your products in a retail store, trade show,...
6 min read
Karin Roberts: Thu, Mar 23, 2023
The work doesn't end just because the guests are gone. Before you take a much-deserved break, here are some key things you should do as soon as the...
3 min read
Karin Roberts: Thu, Mar 16, 2023
Are attendees at your trade show registering later than they did pre-pandemic? Don’t panic. You are not alone. According to a TSNN study conducted in...
4 min read
Karin Roberts: Tue, Mar 14, 2023
Trade shows are a crucial marketing tool for businesses of all sizes, offering an opportunity to showcase products, connect with potential customers,...
5 min read
Karin Roberts: Thu, Mar 02, 2023
The Covid pandemic has had a profound impact on the meetings industry. Trade shows have largely returned to the same formats as before 2020, despite...
5 min read
Karin Roberts: Thu, Jan 19, 2023
According to Forbes, in-person events increased by 255% from the 4th quarter of 2021 to the second quarter of 2022. Still, as we move into 2023, more...
4 min read
Karin Roberts: Tue, Jan 17, 2023
Event planning has changed drastically since the COVID-19 pandemic—from cancellations and postponements to the new wave of virtual and hybrid events,...
4 min read
Karin Roberts: Tue, Jan 03, 2023
What does success look like for event planning? In the general sense, it’s selling out your events and making money, delivering an unforgettable...
6 min read
Karin Roberts: Wed, Dec 28, 2022
"Next year should be about growth, not about recovery,” notes Kristi White, chief product officer at Knowland, a provider of meetings-market...
6 min read
Karin Roberts: Thu, Dec 22, 2022
Meeting industry professionals must stay on top of industry changes and develop new strategies to emerge as winners in an ever-evolving meetings and...