6 min read
Karin Roberts: Tue, May 20, 2025
The Event and Exhibition industry in North America is a diverse and dynamic sector, characterized by a wide array of organizations, each dedicated to...
4 min read
Karin Roberts: Thu, May 15, 2025
Influencer marketing is growing in popularity and use in the trade show and B2B event industry. As the power of influential voices is amplified...
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2 min read
Karin Roberts: Thu, Apr 17, 2025
Every company looks for ways to streamline budgets and enhance returns. In the pursuit of financial efficiency, trade shows, often perceived as a...
5 min read
Karin Roberts: Thu, Apr 10, 2025
Getting ghosted in any facet of life is pretty brutal, and sales is no exception. Nobody likes thoughtfully prospecting, conducting thorough...
2 min read
Karin Roberts: Tue, Apr 01, 2025
Staying on top of industry trends and developments is crucial for professionals looking to maintain a competitive edge, and reading books by seasoned...
8 min read
Karin Roberts: Thu, Mar 06, 2025
If you hand around in marketing circles for a long time, you'll generally encounter two kinds of people. The first kind of person is like me. We're...
3 min read
Karin Roberts: Tue, Jan 28, 2025
I get laughably bad sales prospecting emails every day. I mean really bad. But that’s swiftly changing, with AI making it increasingly easy for just...
4 min read
Karin Roberts: Tue, Dec 17, 2024
The Center for Exhibition Industry Research (CEIR) announced today that the U.S. business-to-business (B2B) exhibition industry is picking up after a...
6 min read
Karin Roberts: Tue, Dec 03, 2024
Your success at a trade show largely hinges on the clarity and precision of your goals, which fundamentally define the purpose of your attendance at...
3 min read
Karin Roberts: Thu, Sep 26, 2024
Having your event accessible to people with disabilities is more important than most truly realize. One in four adults in the U.S. have some form of...