5 min read
Karin Roberts: Tue, Jul 01, 2025
Explore a comprehensive array of strategic design and engagement tactics that transform your booth into an unforgettable experience for your target...
3 min read
Karin Roberts: Thu, Mar 27, 2025
Navigating the complexities of trade show events requires a strategic blend of physical and digital elements. By carefully planning each stage—from...
4 min read
Karin Roberts: Tue, Feb 18, 2025
In the face of people’s changing perceptions toward alcohol consumption, fueled by an increasing focus on health and wellness, the growing...
3 min read
Karin Roberts: Tue, Jul 09, 2024
When you’re at a trade show, it’s easy to get focused on simply gathering leads or generating sales – short-term results. But beyond that, are you...
13 min read
Karin Roberts: Tue, Nov 14, 2023
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates...
7 min read
Karin Roberts: Thu, Oct 12, 2023
What does Gen Z want? These five words strung together have become today’s million-dollar question in more ways than one as the rest of the world...
6 min read
Karin Roberts: Thu, May 20, 2021
Trade secret: While uncertainty is the only certainty going forward, a few simple shifts in strategy and thinking are all it takes to safeguard...
4 min read
Karin Roberts: Thu, Oct 08, 2020
Would you attend an industry conference or trade show now? Recently, Hotel Business conducted an online survey, and more than 850 industry...
1 min read
Karin Roberts: Thu, Dec 19, 2019
Event production is an incredibly diverse and creative field, bringing together many moving parts, each with their own requirements and needs. From...
9 min read
Karin Roberts: Thu, Dec 12, 2019
When Illinois became the 11th state to legalize the recreational use and sale of cannabis this past June, the move was seen by many as a tipping...