9 min read
Karin Roberts: Thu, Nov 07, 2019
It's no secret that networking can be time-consuming and difficult. Organizing meetings, making phone calls, sending emails, and attending...
3 min read
Karin Roberts: Tue, Oct 29, 2019
Conferences provide wonderful opportunities for networking, continuing education and new experiences. They can also be overwhelming and stressful,...
8 min read
Karin Roberts: Tue, Jul 30, 2019
If you’ve ever scoped out a Code of Ethics for professional event planners, you already know that there are a lot of issues worth keeping in mind no...
6 min read
Karin Roberts: Thu, Jul 11, 2019
Sometimes it seems like there is never enough time in the day to accomplish your goals. Here are a few tips that help me to squeeze just a little bit...
3 min read
Karin Roberts: Thu, Jun 06, 2019
Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus...
5 min read
Karin Roberts: Wed, Apr 17, 2019
You've got an important task to do, project to handle, essential strategy that you and your team need to create, but the ideas just aren't flowing....
4 min read
Karin Roberts: Thu, Apr 04, 2019
While some marketers mistakenly perceive trade shows as an old-fashioned lead generation tactic, savvy B2B marketers enjoy a trade show's...
4 min read
Karin Roberts: Tue, Feb 19, 2019
If you've been to one corporate event, you've been to a million. They are a great way to show gratitude for a great team of employees and practice...
3 min read
Karin Roberts: Tue, Dec 18, 2018
Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and...
13 min read
Karin Roberts: Tue, Nov 20, 2018
This article is specific to trade shows in the APPAREL market. The way we do business in the apparel and textile industries is being altered at...