3 min read
Karin Roberts: Thu, Apr 23, 2026
Trade show marketers are often expected to do it all on their own with little help —strategy, booth design, lead generation, messaging, and...
4 min read
Karin Roberts: Tue, Aug 27, 2024
Whether you have a love-hate relationship with them, trade shows, industry events, and conferences play a crucial role in marketing and...
9 min read
Karin Roberts: Thu, Nov 16, 2023
Without feedback, we would never be able to improve. And even though it's hard, feedback is a great way to measure success. With a post event survey,...
13 min read
Karin Roberts: Tue, Nov 14, 2023
When it comes to work events, trade shows, or promotional campaigns, they can really be hit or miss. It's not solely the product that motivates...
4 min read
Karin Roberts: Thu, Jun 29, 2023
When it comes to building strong connections and leaving a lasting impact, nothing beats the power of face-to-face marketing. Engaging with potential...
6 min read
Karin Roberts: Thu, Oct 27, 2022
How the request for proposal became a vehicle for the misappropriation of someone else's work. Independent event professionals and other meeting...
4 min read
Karin Roberts: Thu, Jun 23, 2022
Industry events are excellent for bringing an engaged audience together. And when you’re well prepared for these events, you can make a big impact on...
3 min read
Karin Roberts: Thu, Jun 16, 2022
In today’s hybrid world, guests who choose to attend an event in person are likely seeking meaningful face-to-face connections that can be harder to...
13 min read
Karin Roberts: Thu, Mar 10, 2022
After a year-and-a-half break while the world reeled and readjusted to the COVID-19 pandemic, events came roaring back in the second half of 2021....
3 min read
Karin Roberts: Thu, Jan 20, 2022
Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance. In fact, it can take anywhere from six to twelve...