3 min read
Karin Roberts: Tue, Jun 29, 2021
A successful year in 2020 seemed like a dream as spring came upon us. Collectively, we took stock of our finances, projects and prospects....
4 min read
Karin Roberts: Thu, May 27, 2021
Marketing events: you can love them or hate them. In my humble opinion, they have been a necessary evil in the marketing mix. Don’t get me wrong:...
3 min read
Karin Roberts: Tue, Apr 18, 2017
We’ve all heard of trade shows, and you may even frequent them for your business. But where do trade shows fall in the current world of inbound...
2 min read
Karin Roberts: Thu, Apr 06, 2017
Even working in your trade show booth the sales person believes the number one sales objection is price, but I completely disagree. Prospects...
2 min read
Karin Roberts: Thu, Mar 23, 2017
Recently a client of mine was attending a trade show for a selected group who could use his services. It was not an audience that was his “bread and...
