3 min read
Karin Roberts: Thu, Mar 30, 2017
Even in your trade show booth, most salespeople understand asking questions is a necessary part of selling. But when it comes to the questions...
3 min read
Karin Roberts: Tue, Mar 07, 2017
There’s a long-standing statistic shared in the trade show world that 80 percent of leads are never followed up. While some may doubt the accuracy of...
1 min read
Karin Roberts: Thu, Apr 21, 2016
Image you are in your booth talking to a prospect that you know is a cold lead - right now they are just fishing for information when kazaam - a hot...
5 min read
Karin Roberts: Tue, Feb 23, 2016
Like most marketing agencies, we attend several industry and client events throughout the year. Each event offers unique opportunities for thought...
1 min read
Karin Roberts: Thu, Jan 28, 2016
You paid the big bill of reserving your space. Now make it worth your while!! Don’t just show up to your next show. Bring your company to life by...
3 min read
Karin Roberts: Tue, Jan 19, 2016
Imagine a world where everywhere you turn, another person is interested in what your company does. Aisles filled with prospective clients with money...
2 min read
Karin Roberts: Thu, Oct 01, 2015
The 2016 trade show season is upon us, so if you are planning to attend, sponsor, or exhibit at a trade show and haven’t started planning yet, it’s...
3 min read
Karin Roberts: Tue, Sep 01, 2015
Recently we sent out an email blast through a trade publication to market our exhibit services. The numbers were there: 50,000 of our target market...
2 min read
Karin Roberts: Tue, Aug 25, 2015
1. Tell a Story- From the time we were little kids we learned through the stories we were told. Nothing has changed. Share with your attendees a...
Karin Roberts: Thu, Jun 25, 2015
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