4 min read
Karin Roberts: Tue, Feb 17, 2026
Trade shows can be powerful growth drivers, but they are also complex, expensive, and time-consuming. From exhibit design and logistics to labor...
5 min read
Karin Roberts: Thu, Jan 06, 2022
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in...
1 min read
Karin Roberts: Tue, Oct 13, 2020
Times are tough, but convention centers are playing the long game, with many working on renovations, expansions, or new services that are helping...
2 min read
Karin Roberts: Tue, Oct 22, 2019
If someone tells you trade shows are yesterday’s news, they are making a gross miscalculation. There are no bad marketing strategies. Everyone is...
2 min read
Karin Roberts: Tue, Oct 08, 2019
According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70...
3 min read
Karin Roberts: Thu, Dec 13, 2018
Picture this: You just convinced your boss to approve the budget for ten new standing desks for your office -- the ones with electronic buttons so...
3 min read
Karin Roberts: Thu, Oct 26, 2017
“Consultative selling” comes up again and again. But what does it really mean? And how can you make your sales pitch -- which is traditionally...
1 min read
Karin Roberts: Thu, Jan 30, 2014
OK, so maybe love seems a little too strong of a word to associate with a client relationship, but every firm wants to make their clients as happy as...
3 min read
Karin Roberts: Tue, Dec 17, 2013
As we wrap up the year - I am starting to think about all the new things that will be happening in 2014. One of which is technology. I am constantly...
3 min read
Karin Roberts: Thu, Dec 05, 2013
Is the practice of setting measurable and achievable sales objectives at a trade show the most effective way to plan? Think about it. Most exhibitors...