3 min read
Karin Roberts: Mon, Dec 29, 2025
It’s planning time for 2026, and trade show season is just around the corner. Your company is forecasting growth, launching new products, and setting...
2 min read
Karin Roberts: Tue, Oct 03, 2023
Plans and budgets are musts in the meetings and events world, but today, these tasks are ever more critical as inflation hits 9.1%, and supply chain...
2 min read
Karin Roberts: Tue, Jul 25, 2023
Exhibitions remain a valued sales and marketing channel among event teams and their senior leadership, but global inflation — along with increasing...
17 min read
Karin Roberts: Tue, Apr 26, 2022
No matter what business you’re in, there’s probably a conference, trade show or convention that brings together the biggest names and brightest minds...
5 min read
Karin Roberts: Thu, Jan 06, 2022
Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in...
6 min read
Karin Roberts: Tue, Nov 30, 2021
Trade shows have a lot of competition when it comes to allocating marketing budgets. Internet advertising, social media and inbound marketing to...
6 min read
Karin Roberts: Tue, Nov 16, 2021
You are starting the planning process for the year. Your company is doing well but wants to see a 5% growth in sales - especially since you are...
1 min read
Karin Roberts: Thu, Oct 14, 2021
In-person events are starting to come back, it’s time to start thinking about meeting safely and sustainably. Interestingly, as the world reopens,...
4 min read
Karin Roberts: Tue, Feb 18, 2020
Your in charge of driving leads for the sales team. You have decided that attending a trade show event that brings a large number of your target...
9 min read
Karin Roberts: Thu, Nov 07, 2019
It's no secret that networking can be time-consuming and difficult. Organizing meetings, making phone calls, sending emails, and attending...