3 min read
Karin Roberts: Thu, Jun 20, 2019
As most of you know, the safeguarding of personal data or as the GDPR calls it, personally identifiable information (PII), is a hot topic in the...
2 min read
Karin Roberts: Tue, Jan 06, 2015
One of my personal pet peeves happens I ask a sales person a question and they don’t know the answer but give one of two responses: They shrug their...
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Karin Roberts: Mon, Aug 04, 2014
As the old saying goes, nothing is free. While the lure of international business is strong and the opportunities may seem endless, any company that...
3 min read
Karin Roberts: Thu, Apr 03, 2014
Achieving Business Goals Via Marketing Strategy. The link between business objectives and marketing strategy may seem obvious, but the two are often...
2 min read
Karin Roberts: Wed, Apr 02, 2014
Do the math. Assume the next trade show you participate in expects a total audience of 10,000 people over a period of 20 hours. The number of people...