1 min read
Plan B for your trade show marketing program
Karin Roberts : Tue, Jul 02, 2013
When Murphy’s Law decides to ply its magic to your trade show strategy you need a contingency. It’s called your Plan B. Having a back-up in place is...
We've teamed up with Classic Exhibits to host "Countdown to Trade Show Success," a FREE webinar with trade show marketing expert Marlys Arnold on August 7. Marlys will share simple steps you can take to significantly increase your exhibiting investment and help guarantee success. Reserve your free seat by clicking on this link:
http://bit.ly/tsnetworkwebinar814
ABOUT MARLYS:
As an exhibit marketing strategist, Marlys has led workshops for groups including Meeting Professionals International (MPI), the International Association of Exhibitions & Events (IAEE), and dmg world media, as well as providing exhibitor training for events ranging from local consumer expos to some of the largest trade shows in the U.S. Her articles have appeared in trade show industry magazines and business publications from Kansas City to Australia, as well as traditional and online broadcasts.
She writes the TradeShowTips Online e-zine, hosts the Trade Show Insights podcast and is the author of Build a Better Trade Show Image and the ExhibitorEd Success System.
1 min read
What trade show events are the "best fit" for you?
Karin Roberts : Thu, Feb 19, 2015
So you have been exhibiting for a while or just started - the investment is big - so you want to make sure you are attending the right trade show...
1 min read
Building a trade show booth based on business and marketing strategy
Karin Roberts : Thu, Apr 03, 2014
Achieving Business Goals Via Marketing Strategy. The link between business objectives and marketing strategy may seem obvious, but the two are often...