By Karin Roberts - May 23, 2012
Universal Trade Show Exhibit Truths
Frequently exhibitors give excuses for why the methods I teach don’t apply to them: “We’re just a 10×10′ exhibit,” “We don’t have a lot of staff,” or “We only do local shows, not the big mega-shows in Chicago or Vegas.” Well, the truth is that most basic techniques can be adapted to fit any...
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