2 min read
Karin Roberts: Thu, Jun 27, 2019
The crown jewel of the Windy City's expo and event scene, McCormick Place is just minutes from downtown Chicago and welcomes nearly 3 million...
1 min read
Karin Roberts: Thu, Mar 28, 2019
ProMat is where manufacturing and supply chain professionals come to to find their supply chain WOW – that trend or technology that will take their...
7 min read
Karin Roberts: Thu, Feb 21, 2019
If you are coming to Chicago for a trade show event be sure to set aside some time to just see our city. Chicago has a lot to offer and you don't...
3 min read
Karin Roberts: Tue, Dec 18, 2018
Trade shows have many excellent benefits for businesses, from raising brand awareness and building brand loyalty to attracting new leads and...
5 min read
Karin Roberts: Tue, Aug 21, 2018
You know a SWOT analysis is important, but, how do you conduct one? There are four steps you’ll want to take when evaluating your business as a...
2 min read
Karin Roberts: Fri, Aug 17, 2018
McCormick Place employs an in-house division called McCormick Place Technology Services Department to meet the needs of the event planners and their...
3 min read
Karin Roberts: Wed, Aug 15, 2018
I play this game every single time I go through the line at the grocery store, and while you might think it sounds crazy, hear me out: Since I...
5 min read
Karin Roberts: Tue, Jul 24, 2018
Great marketers care deeply about copy, obsess over visuals, and pour their hearts into content. It’s this dedication to detail that drives leads,...
3 min read
Karin Roberts: Fri, Jul 13, 2018
Sales promotions aren’t always necessary to close business. In fact, salespeople shouldn’t get in the habit of regularly using promotions when...
3 min read
Karin Roberts: Wed, Jul 11, 2018
How focused are you on what happens to the leads you gathered once the trade show is over? Perhaps you answered that “It’s not my problem – I simply...