By Karin Roberts - April 26, 2012
Trade Show Display Budgets - What Should You be Spending?
During a CEIR webinar a while back and they provided some 2012 estimated spending for business-to-business events. They said that the average cost per exhibit was $17,708 which is down from 2009. Marketing budgets have shrunk and trade show marketing managers are doing more with less. So how are...