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How To Measure Trade Show Success
Karin Roberts: Tue, Oct 08, 2019
According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70...
trades show results (2)
2 min read
Which Event Marketing Tools Drive Attendance?
Karin Roberts: Tue, May 16, 2017
The CEIR survey found that marketers have tightened their strategy, away from what Drapeau calls a “spray and pray” mentality to a more sophisticated...
1 min read
Trade Shows & Direct Mail – A Winning Combination
Karin Roberts: Tue, Jun 02, 2015
One big mistake many exhibitors make is neglecting to do anything to promote their presence at a trade show. They somehow think people will just...
4 min read
How to Profit from Due Diligence on Trade Show Planning and Budgeting
Karin Roberts: Tue, Mar 17, 2015
Exhibiting at trade shows is a big investment of time, effort and money. It needs to pay off in measurable results. What makes trade shows so...
4 min read
5 trade show marketing mistakes
Karin Roberts: Tue, Jan 20, 2015
The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3%...
2 min read
Ideas to stretch your trade show marketing budget
Karin Roberts: Thu, Oct 23, 2014
Many marketers are starting the process of figuring out their 2015 trade show marketing budget. Looking at last year and adding up all the costs...
Free Webinar on Trade Show Exhibit Countdown to Success
Karin Roberts: Thu, Apr 17, 2014
Want to maximize opportunities for strategic promotions and lead management for your next show? In this exhibitor webinar, you’ll discover simple...
3 min read
An Online Travel and Concierge Service For Your Attendees and Exhibitors
Karin Roberts: Tue, Apr 01, 2014
Trade Show and expo organizers always are striving to make their booth exhibitor and attendee experience run smoothly. They take great pains to make...
2 min read
The long-term benefits of trade show booth promotional products
Karin Roberts: Tue, Mar 25, 2014
Investing in promotional products is a wise decision for any business owner, whether they prefer distributing personalized water bottles or handing...
3 min read
6 Tech Trends to Think about in Your Trade Show Marketing Program
Karin Roberts: Tue, Dec 17, 2013
As we wrap up the year - I am starting to think about all the new things that will be happening in 2014. One of which is technology. I am constantly...