2 min read
Karin Roberts: Thu, Feb 20, 2025
Evaluating the effectiveness of your trade show program by monitoring essential metrics enables you to consistently enhance your brand’s strategy and...
5 min read
Karin Roberts: Thu, May 30, 2024
Given the substantial investment in exhibits, company executives are eager to see the returns they're receiving. Without concrete data to demonstrate...
2 min read
Karin Roberts: Tue, Aug 01, 2023
T he exhibition industry has made a significant recovery in 2023 and has reached pre-pandemic levels in many parts of the world, according to UFI,...
5 min read
Karin Roberts: Wed, Jun 14, 2023
Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade...
3 min read
Karin Roberts: Thu, Sep 29, 2022
During its annual Predict Conference, currently being held at MGM National Harbor outside Washington, D.C., the Center for Exhibition Industry...
3 min read
Karin Roberts: Tue, Apr 12, 2022
The Center for Exhibition Industry Research (CEIR) reports that the U.S. business-to-business (B2B) exhibitions industry improved significantly in...
3 min read
Karin Roberts: Thu, Dec 09, 2021
As a business owner, you’re no doubt keenly aware that your client base is the lifeblood of your company. A steady stream of new customers allows you...
4 min read
Karin Roberts: Tue, Aug 17, 2021
For years, lead retrieval has promised event professionals and their exhibitors more than it’s delivered. But now thanks to mobile technology,...
1 min read
Karin Roberts: Thu, Dec 19, 2019
Event production is an incredibly diverse and creative field, bringing together many moving parts, each with their own requirements and needs. From...
2 min read
Karin Roberts: Tue, Oct 22, 2019
If someone tells you trade shows are yesterday’s news, they are making a gross miscalculation. There are no bad marketing strategies. Everyone is...