3 min read
Karin Roberts: Tue, Jun 01, 2021
The past year has undoubtedly been the year of virtual events, thanks to Covid-19. But chances are, online events are likely to stay even after the...
3 min read
Karin Roberts: Thu, Jan 14, 2021
In late September, a directive from the Nevada governor allowed the state—including meetings mecca Las Vegas—to host up to 1,000 people at an event....
2 min read
Karin Roberts: Thu, Nov 05, 2020
Imagine if 77% of brands vanished tomorrow. That’s almost 8 brands out of every 10—gone. Would that significantly impact your life? In a Meaningful...
2 min read
Karin Roberts: Tue, Oct 08, 2019
According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70...
2 min read
Karin Roberts: Tue, Sep 03, 2019
According to the Center for Exhibition Industry Research, more than $24 billion is spent annually by U.S. exhibitors on trade show displays, yet 70...
4 min read
Karin Roberts: Tue, Jan 17, 2017
As we usher in 2017, one thing is at the top of salespeople’s minds: “New year, new quota. How am I going to hit it?” Whether you’re going to...
1 min read
Karin Roberts: Thu, Nov 12, 2015
When you’re qualifying a prospect, what’s the most important thing you need to understand? Is it budget? Authority? Timeline? Goals? All these things...
3 min read
Karin Roberts: Thu, Sep 04, 2014
It used to be that a great personality was enough to capture the attention of a trade show visitor. But, what worked once may not be applicable...
2 min read
Karin Roberts: Tue, Jul 01, 2014
You spend weeks preparing for an all-important trade show, and sure enough, everything goes off without a hitch. Your snazzy new booth draws a lot of...
1 min read
Karin Roberts: Tue, May 06, 2014
I once heard a speaker say that exhibition planning should include reference to Murphy’s Law – “What ever can go wrong, will.” There is so much that...