2 min read
Karin Roberts: Thu, Jul 22, 2021
Nobody can predict the future, but I keep getting asked what the world of events is going to look like after COVID. After speaking with hundreds of...
4 min read
Karin Roberts: Tue, Jul 13, 2021
Maybe it’s because Soundings Founder Tracy Judge makes it her mission to match companies with relevant freelance event professionals that she could...
2 min read
Karin Roberts: Thu, Oct 01, 2020
Did you know that event management consistently ranks within the top 10 most stressful jobs each year – alongside the likes of enlisted military...
4 min read
Karin Roberts: Thu, Jul 16, 2020
You've spent hours prospecting: researching, making warm calls, reaching out after the trade show event via email and on social media. If you have...
3 min read
Karin Roberts: Tue, Sep 20, 2016
Even though he lived 400 years ago, it turns out the Bard of Avon has quite a bit of good advice for exhibit marketers. Earlier this summer, I had...
4 min read
Karin Roberts: Mon, Aug 08, 2016
It should come as no surprise that marketing to Millennials is not the same as marketing to other generations of consumers, which has big...
7 min read
Karin Roberts: Tue, May 03, 2016
Twitter is jam-packed with social media contests run by businesses from various industries – and it’s not surprising why. The social network makes it...
3 min read
Karin Roberts: Tue, Mar 29, 2016
Trade shows require a lot of TEAM effort - from the creative design of the booth to the laying down of the carpet and building a buzz around your...
5 min read
Karin Roberts: Tue, Feb 23, 2016
Like most marketing agencies, we attend several industry and client events throughout the year. Each event offers unique opportunities for thought...
2 min read
Karin Roberts: Thu, Feb 04, 2016
When it comes to creating and designing a graphic, although exciting and creatively stimulating, it is also a tough gig. You want to create some...