Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

tips on how to sell at trade shows (3)

trade show rental display chicago

2 min read

You’re Overlooking a Surprising Way to Qualify Leads in 2018

We’ve all been through the same sales training and coached on the same sales playbook. When it comes to qualifying high-potential sales...

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10x20 inline trade show booth

4 min read

The Customer Is Always Right (Until They're Wrong)

Oh, baby. You’re in a sales demo, the company CEO just cycled in (17 minutes late), apologizes for being “slammed,” and immediately jumps into...

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trade show booths

3 min read

8 Clever Tricks to Get a Buyer's Attention in 8 Seconds or Less

This article is focused on how to grab attention with emails mostly - but I do think that you can apply a few of these tips to your pitch at the...

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rental booth

5 min read

15 Dumb Sales Questions Smart Reps Ask

Let’s be real: Most salespeople are annoying. They view their prospects as numbers in their sales funnel, not as people. They believe earning your...

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10x20 exhibit.jpg

7 min read

30 Responses to the Dreaded Sales Objection "It Costs Too Much"

Price objections are common in sales -- primarily because most prospects have learned pushing back on cost will get them a discount. That makes it...

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10x20 trade show booth

4 min read

7 Questions to Test How Serious Your Prospect Is About Buying

You learn about a valuable treasure, but it’s at the top of a huge mountain. Reaching the peak requires overcoming extreme cold, fatigue, and high...

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20x20 trade show booth at windpower

6 min read

How to Sell Anything to Anybody

In Jill Konrath's opinion, the salesperson is the primary differentiator in B2B purchases today. As products and services become increasingly...

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090611_2131_8TrickstoWi1.jpg

4 min read

How to Win Against the Competition

Even while you are in a trade show environment, salespeople and prospects rarely want to talk about the same thing. You want to talk about the...

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