Trade Show Blog

Practical guidance for planning exhibits, choosing booth sizes, managing
logistics, improving graphics, and getting more from every show on your calendar.

selling at pharmaceutical events

12 min read

The ultimate guide to successful pharmaceutical meeting and event planning

Karin Roberts: Thu, Jun 22, 2023

Pharmaceutical meeting planning is a complex task often requiring months of detailed preparation and immense pressure to rigorously respect...

4 min read

6 Elevator Pitch Examples to Inspire Your Own

Karin Roberts: Tue, Jan 22, 2019

Let's get one thing straight: If you're connecting with a prospect for the very first time, you should never paste your elevator pitch into your...

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4 min read

Storytelling with Data: 3 Steps Every Rep Can Benefit from Immediately

Karin Roberts: Tue, Aug 28, 2018

Success in selling belongs to those who can balance the roles of analyst and storyteller. Doing so requires the ability to source, organize, and...

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3 min read

Trade Show Selling at Pharmaceutical Shows

Karin Roberts: Thu, May 03, 2018

How do you create a compelling, engaging—and even exciting —trade show exhibit about a sensitive medical issue, all within a few hundred square feet?...

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