Trade Show Display Marketing Tips and Advice

10 Tips for Customer Service and Relations

Posted on Thu, Nov 01, 2018

Talking is one thing, and doing is another. It’s easy to talk about what you believe in, but delivering on your promises takes work and dedication. On a company level, this delivery is more important than ever.  No matter what your industry is, you have to put others first. While you may see short-term gain by putting your company's interests above all else, that gain will never turn into long-term, reliable growth.
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Topics: keeping customers, trade show customer, customer island exhibits, selling in your exhibit space

26 Psychological Biases to Help You Sell Better and Faster

Posted on Thu, Oct 11, 2018

For all the powerful processing work the human mind can do, it's still prone to making bizarre assumptions and jumping to illogical conclusions. Unfortunately, we don't usually recognize these patterns as strange. Since they're unconscious, they seem normal. Like it or not, these biases are part of us, so those in the business of persuasion can benefit from learning how to spot and play to them.

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Topics: trade show effectiveness,, keeping customers, motivating at trade show events, marketing effectively at trade shows, effective trade show marketing, attracting an audience, trade show booth selling

How to Improve Customer Acquisition

Posted on Thu, Sep 06, 2018

When you're growing and scaling a business, two numbers are more important than anything else:

  1. How much it costs to acquire a new customer (or "CAC")
  2. That customer's lifetime value -- how much they'll spend with you over their lifetime (or "LTV")

If your customers are unhappy, you might be in trouble. But if you've invested in their experience, you're well-poised to grow from their success.  When you have a base of successful customers who are willing and able to spread the good word about your business, you create a virtuous cycle.

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Topics: trade show customers, drawing prospects into a booth, keeping customers, trends in trade show marketing

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