Trade Show Display Marketing Tips and Advice

10 Tips for Customer Service and Relations

Posted on Thu, Nov 01, 2018

Talking is one thing, and doing is another. It’s easy to talk about what you believe in, but delivering on your promises takes work and dedication. On a company level, this delivery is more important than ever.  No matter what your industry is, you have to put others first. While you may see short-term gain by putting your company's interests above all else, that gain will never turn into long-term, reliable growth.
Read More

Topics: customer island exhibits, trade show customer, selling in your exhibit space, keeping customers

26 Psychological Biases to Help You Sell Better and Faster

Posted on Thu, Oct 11, 2018

For all the powerful processing work the human mind can do, it's still prone to making bizarre assumptions and jumping to illogical conclusions. Unfortunately, we don't usually recognize these patterns as strange. Since they're unconscious, they seem normal. Like it or not, these biases are part of us, so those in the business of persuasion can benefit from learning how to spot and play to them.

Read More

Topics: trade show booth selling, attracting an audience, marketing effectively at trade shows, effective trade show marketing, motivating at trade show events, keeping customers, trade show effectiveness,

How to Improve Customer Acquisition

Posted on Thu, Sep 06, 2018

When you're growing and scaling a business, two numbers are more important than anything else:

  1. How much it costs to acquire a new customer (or "CAC")
  2. That customer's lifetime value -- how much they'll spend with you over their lifetime (or "LTV")

If your customers are unhappy, you might be in trouble. But if you've invested in their experience, you're well-poised to grow from their success.  When you have a base of successful customers who are willing and able to spread the good word about your business, you create a virtuous cycle.

Read More

Topics: trade show customers, trends in trade show marketing, drawing prospects into a booth, keeping customers

Need More Help?

1. Sign Up For Monthly Tips!

2.  Request a Catalog

custom exhibit catalog

Trade Show Blog