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Trade Show Exhibit Marketing Tips and Advice

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Free Webinar on Trade Show Exhibit Countdown to Success

  
  
  
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Want to maximize opportunities for strategic promotions and lead management for your next show? In this exhibitor webinar, you’ll discover simple steps you can take to significantly increase the return on your exhibiting investment and help guarantee success.

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

How do you get the right trade show booth promotion for you?

  
  
  
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Figuring out what trade show promotions to have in your booth can be a pain.  You can spend HOURS going through all the websites out there trying to find just that right thing.  But you job can be easier if you ask yourself a few questions: 

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Building a trade show booth based on business and marketing strategy

  
  
  
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Achieving Business Goals Via Marketing Strategy. The link between business objectives and marketing strategy may seem obvious, but the two are often disconnected in real life. Profit-line managers may see marketing as a basket of distinct services, such as ads, trade show displays, and public relations, from which to select to help them reach their sales goals. While a manager may request a new trade show exhibit to generate sales leads, for example, a marketing strategy based on measurable business objectives and solid market research should come first, in order to design an exhibit that will communicate the right messages to the right markets.

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Is your booth staff ready for an attitude adjustment?

  
  
  
tradeshow attitude

Do the math. Assume the next trade show you participate in expects a total audience of 10,000 people over a period of 20 hours. The number of people you can expect to walk past your booth each hour on average is 500. Now divide that number by 60 which results in the possibility of having 8 + people walk by every minute. It’s a pretty daunting thought.  As a conscientious exhibit manager, you want to ensure that you are getting the biggest rate of return. To accomplish this you have always encouraged your booth staff to speak to as many people as possible. Maybe it’s time to look at rationale that has been used at trade shows for so many years and question whether it still makes sense.

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

An Online Travel and Concierge Service For Your Attendees and Exhibitors

  
  
  
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Trade Show and expo organizers always are striving to make their booth exhibitor and attendee experience run smoothly. They take great pains to make the event registration process as painless as possible. In many cases, the online registration process takes just minutes. But it doesn’t end there for the attendees and exhibitors. Now, they have to start the laborious task of booking flights, arranging ground transportation and booking dinner reservations for meetings with clients or team dinners. AttendBee, an online concierge service, steps up to eliminate much of that frustration. AttendBee will help your attendees search for flights, find the top restaurants with gluten free menus, book a dinner for a team dinner, get tickets to a ballgame or Broadway show, arrange for airport shuttle services and more.

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

GlobalShop 2014 Custom Exhibit Designs

  
  
  
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As a retail expert, you impact the customer experience.  Whether your focus is design, planning or marketing—your success hinges on keeping up-to-date with the latest knowledge and using the right tools to connect with changing consumers.  GlobalShop is your source for what’s new in retail design and shopper marketing.  Through education, peer networking and interaction with retail suppliers, you’ll return with results to build your brand and create a more effective retail environment.  We had several clients at this event and took some video's of the cool designs we found.

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

The long-term benefits of trade show booth promotional products

  
  
  
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Investing in promotional products is a wise decision for any business owner, whether they prefer distributing personalized water bottles or handing out pens engraved with a company's logo. These products can not only provide exposure for a business among its preexisting consumer base, but they can also spread brand awareness to customer groups that have never heard of the company. 

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Trade Show Booth Designs At Exhibitor 2014

  
  
  
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Last week we attended our 20th Exhibitor 2014 event - and it was good!  The excitement in the industry is a welcomed changed from some years past.  Everyone was very busy with client projects and work - hoping that this conveys what is happening in the entire world!  But the focus was on BOOTH DESIGNS this year for us.  We brought one of our graphic designers to the event (her first) so that she can see some new ideas and get some different perspectives.  I would say that there were not any major new things at this event - but some new twists on how to be more environmentally aware and how to cut some costs for our clients.  

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Maximizing a Rental Trade Show Booth

  
  
  
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No matter how large or small your business, rentals and refurbished exhibits can help you make a much larger impact at trade shows at a reduced price. Using either option can significantly enhance your image depending upon your current exhibit design. When approached the right way, rentals and refurbished properties can make your company’s trade show presence that much better.

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

Convention Centers Going Green

  
  
  
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Over the past few years, several U.S. venues have received or are pursuing LEED Certification as well as APEX/ASTM Certification in Standards for Environmentally Sustainable Meetings, Events, Trade Shows and Conferences. Some convention centers even have Sustainability Managers on staff to supervise their efforts and communicate with meeting planners and exhibitors. Here are some specific examples from two of the largest trade show venues in the country.

About The Tradeshow Network Marketing Group

The Tradeshow Network Marketing Group is a full-service trade show display company based in Chicago, Illinois, which serves clients nationally and internationally. Products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs, and other trade show products. In addition, The Tradeshow Network Marketing Group offers a rental display inventory depot with a variety of choices to fit all budgets and trade show display booth space sizes. They provide comprehensive trade show services including exhibit design, booth installation and dismantle, trade show logistics, exhibit storage, exhibit management and trade show marketing services. 

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