By Karin Roberts - August 01, 2012
How to Boost Traffic at Your Trade Show Exhibit
Want to stand out? Plan ahead and skip the tchotchkes and gimmicks. Clowns, costumes, caricaturists: they're staples of nearly every trade show, attempting to bring an audience to an otherwise lackluster booth. And don't forget the beguiling ladies, handing out fliers with a side of flirtation....